Soury managed the media and advocacy efforts for the family that owns the worldwide merchandising rights to the Winnie the Pooh franchise. The Slesinger family is engaged in an epic David and Goliath royalty battle against the Walt Disney Company.
Lonnie Soury with NFL great Tiki Barber at the Children's Cancer & Blood Foundation Breakthrough Ball fund-raising gala. Soury leads marketing and promotions efforts on behalf of this charity based at New York Presbyterian Hospital.
Soury Communications worked closely with major money center banks and the Virgin Islands government to promote the financial stability and economic development successes of the territory in helping to secure its first investment grade bond rating from the leading agencies: Standard & Poor’s, Moody’s Investors Service and Fitch Ratings.
GM's Minority Dealer Development Program, the auto industry's first and most successful diversity program, was under intense media and company scrutiny. The Reverend Jesse Jackson and other civil rights leaders were paying close attention, and asking the company to take a hard look at the program. General Motors agreed to undergo an independent review by prominent attorney Weldon Latham. The company was concerned about how the results of the internal audit would be released and the public reaction.